Theatre programme publishing is central to our offer at Cabbells. Our theatre programme design and innovative editorial is what helps to drive record-breaking sales of our clients’ programmes, with a typical sales uplift of 12% - 20%. We design, write editorial and publish beautiful theatre programmes for some of the UK's largest theatre operators alongside selling theatre programme advertising space.
We work across the performing arts industry in Theatre, Musicals, Opera, Dance, Classical music and any other kinds of performance. Our broad knowledge of the arts publishing sector, honed from almost 40 years working in the industry, means we can be both agile and effective.
Our West-End theatre programme publishing and theatre programme printing service will mean that you can quickly bring your theatre programmes to life. We specialise in fast turn-arounds and will accommodate last-minute changes right up to the week before opening night. We also work sustainably, using FSC or PEFC paper (the highest accredited types of sustainable forestry) and the printers we use are carbon-neutral.
As the UK’s leading theatre creative agency we know how important it is to get the detail right. We know how to work with the industry; we organise shoots with cast members, we interview subject experts to give context to shows and we work with journalists who are industry experts. All of our work is meticulously subbed and proofread and we can work to a variety of financial models.
In this, our first edition of learning more about our top clients, we delve into a culturally-rich working relationship with SPAB, and their goals of protecting ancient structures.
On a worldwide scale, the theatre industry is big business. Top productions can go toe-to-toe with the biggest Hollywood blockbusters in terms of grossing profits (see The Lion King’s £1.6 billion theatre takings across 1,200 productions for example) and outlast them for years and even decades (Les Miserables and The Phantom of the Opera being prime examples).
Cabbell’s Managing Director, Sarah Simpson, has shared a step-by-step guide on how smaller businesses can boost their marketing potential and achieve brand salience.
